The Software Society

How digital technology is changing our culture and economy

personal assistant

Technology Communities: Microsoft’s Reorganization Reflects a Major Economic Trend

Microsoft’s recent reorganization focused largely on unifying its products and services. The reorganization is a symptom of a major economic trend that I call “Technology Communities” in The Software Society. Briefly, technology communities are based on families of products and services that work well together. If a buyer has a product from an effective community, […]

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Google’s personal assistant

Has Google surpassed Apple’s Siri? I predicted in The Software Society that the “personal assistant model” would be the dominant way we interacted with digital systems and services in the future. I posited that it could even become a consistent ubiquitous interface available on devices from smartphones to PCs to TVs. Eventually, you won’t buy […]

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