The Software Society

How digital technology is changing our culture and economy

Google

Google’s personal assistant

Has Google surpassed Apple’s Siri? I predicted in The Software Society that the “personal assistant model” would be the dominant way we interacted with digital systems and services in the future. I posited that it could even become a consistent ubiquitous interface available on devices from smartphones to PCs to TVs. Eventually, you won’t buy […]

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