The Software Society

How digital technology is changing our culture and economy


The Ubiquitous Personal Assistant: The battle has begun

Apple popularized the concept of a digital personal assistant with Siri. In The Software Society, I predicted the importance of an extension, “ubiquitous” personal assistants (UPAs), personal assistants that use advanced language understanding and carry their knowledge of you and your interests across devices (e.g., mobile phones, tablet computers, and PCs). I also predicted the […]

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