The Software Society

How digital technology is changing our culture and economy


Technology Communities: Microsoft’s Reorganization Reflects a Major Economic Trend

Microsoft’s recent reorganization focused largely on unifying its products and services. The reorganization is a symptom of a major economic trend that I call “Technology Communities” in The Software Society. Briefly, technology communities are based on families of products and services that work well together. If a buyer has a product from an effective community, […]

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Google’s personal assistant

Has Google surpassed Apple’s Siri? I predicted in The Software Society that the “personal assistant model” would be the dominant way we interacted with digital systems and services in the future. I posited that it could even become a consistent ubiquitous interface available on devices from smartphones to PCs to TVs. Eventually, you won’t buy […]

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It’s time to talk about an automation tax

Apple is in the news for its creativity again, but unfortunately for creative tax avoidance. Most of our tax laws were written before the digital age. A software application, unlike a car, can be downloaded from almost anywhere, making it more difficult to identify where a company selling the product resides.

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The Ubiquitous Personal Assistant: The battle has begun

Apple popularized the concept of a digital personal assistant with Siri. In The Software Society, I predicted the importance of an extension, “ubiquitous” personal assistants (UPAs), personal assistants that use advanced language understanding and carry their knowledge of you and your interests across devices (e.g., mobile phones, tablet computers, and PCs). I also predicted the […]

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